The Zoe Karssen brand was founded in Amsterdam in 2010 by the two designers Zoe and Quince Karssen. Particularly popular with celebrities such as Kate Moss and Beyoncé, the brand's collection immediately became a must-have. Zoe Karssen's extreme style aims to combine pop culture with rock & roll aesthetics. This is instantly visible in the selection of apparel ranging from sweatshirts to pants, including a variety of jeans. Careful attention is paid to the quality of the garments and materials, which are designed to emphasize the female silhouette.